OPP-912
Nordwind — Q4 machinery
€203,700
LBL. Byrne
One trade. One record. Every handoff.
Where the money actually goes
01Ranked on reach
€8,800
Freight, duty, handling and broker fees take €40,000 of goods to €48,800 before VAT.
Illustrative worked example · Truo corridor research
02Ranked on severity
81.7%
Ten steps at 98% reliability each, and eighteen trades in every hundred meet a preventable exception.
0.9810 · the arithmetic of the middle
03Ranked on size
$2.5tn
Unmet worldwide in 2025, and 43% of Indian MSMEs name documentation among the reasons export finance is out of reach.
One trade, four states
An illustrative cotton bed linen export from Sahyadri Textiles in India to Ostgaard Import BV in the Netherlands, by sea from Nhava Sheva to Rotterdam.
One trade, four states. Account AC-118 → opportunity OPP-889 → order SO-8834 → trade TR-1042. The value, the quote version, the owner history and the unresolved origin requirement carry across every step.
Global trade actors
The exporter buys Truo Trade. Everyone else is invited into the trade case, not into the company.
“I quoted a margin in March. I find out in July whether I kept it.”
Landed cost, FX and exception cost are priced once, at quote time, and never reconciled against what was actually paid.
In Truo Trade every cost line keeps its state — estimate, partner quote, booked, invoiced — on one record.
“The deal is agreed. Now I type it into four places and chase it in three.”
In Truo Trade the accepted quote version becomes the case. Nothing is retyped.
“I am told it is on the way. I cannot book a clearance slot on ‘on the way’.”
In Truo Trade they get a scoped view: what is required, what is released, what is waiting on them.
“Half the packets we open start with three questions.”
In Truo Trade one bounded packet: scope, inputs, deadline, requested output.
“I can see the certificate. I cannot see which version of the order it belongs to.”
In Truo Trade requirement and evidence are separate objects, and every decision records its reviewer.
From won to cleared
1 / 3
The handoff problem
One trade, three systems, three versions of the truth. Below is the same Ostgaard shipment as three teams currently see it.
The commercial team marks the deal won and moves on. The record stops here.
Execution rebuilds the deal by hand. A €500 typo and a lost quote version enter the record.
Evidence and decisions are reconstructed later, from inboxes, under audit pressure.
What each role opens first
The continuity proof
Three teams, one thread. Filter it by layer and the relationships stay on screen, because “who changed this, and what did they see?” should cost one click rather than three phone calls.
Account AC-118 qualified
Quote Q-442 v3 approved
Opportunity OPP-889 moved to Won
Order SO-8834 created and assigned
Party screening cleared
Trade TR-1042 entered movement
Arrival estimate changed to 24 Oct
Origin evidence remains required
Shared trade record
Ostgaard · bed linen, Q3
Capability in development
A funder asks whether the trade is real, whether it completed, and where repayment comes from. The record already holds most of that. Truo Trade assembles it; a licensed funder decides on it.
What it does
Clear accountability
Where it starts
Questions
If your question is not here, ask it directly — a person answers.
A cotton bed linen export from India to the EU: Sahyadri Textiles Pvt Ltd ships through Nhava Sheva (JNPA) to Ostgaard Import BV in Rotterdam, Netherlands. Parties, values and dates are illustrative. Maersk's published India–North Europe service documents both ports; the demo is not a live sailing schedule.
The record connects Indian export documents, carriage and insurance under CIP Rotterdam terminal (Incoterms® 2020), and the EU buyer's import review. The importer and broker confirm classification, origin and textile fibre labelling; the carrier and any house-level filer coordinate ICS2 entry summary data. Truo keeps that evidence attached to the trade.
A trade operating system for exporters and their counterparties. It carries a trade from lead capture through order, export and import execution, and trade compliance in one record — so the commercial context, the operational state and the compliance evidence stay attached to the same thread. The exporter holds the licence; the EU buyer, the broker and the reviewer are invited into the individual trade case.
All three are operating layers over one shared trade record. That is the point: the layers are not separate products stitched together with integrations, and none of them owns a private copy of the truth.
If you only need a sales CRM, a general-purpose one will serve you better. Truo Trade earns its place when a deal has to become a governed, moving shipment.
Yes. Most teams begin at the commercial-to-execution handoff, because that is where context is most often lost. The record model means later layers attach to work already captured rather than requiring a re-import.
Truo Trade is designed to sit alongside an existing ERP, forwarder portals and document stores. The approved integration list, the direction each one moves data, and its support status are published on the integrations page once each has been verified.
Not today, and not as the lender when we do. A partner-led capability is in development: Truo Trade would assemble the dossier, prefill the lender's application and track conditions and status, while a regulated bank, NBFC, factor or ITFS platform owns eligibility, pricing, the decision, disbursement and collections.
A readiness check will say ready to apply. It will never say approved, and money will not move through Truo Trade.
They are separate fields on the record. A screening or classification result stores its source, scope, time and confidence. A human decision stores the responsible reviewer, the basis and the outcome.
The interface never merges them, and a recorded result never claims to replace customs, legal or compliance judgement.
It is mapped onto the record model during implementation, with the migration path agreed before any import runs. The specific approach depends on your current systems and is scoped during the product tour.
Access is controlled by role-based permissions with an append-only audit history of who changed what and when. Hosting locations, retention periods, encryption detail and data residency options are answered in writing during evaluation, and will be published here once verified.
This is scoped against your systems and volumes rather than quoted as a headline number. A verified implementation timeline will be published here when there is enough delivery evidence to state one honestly.
Thirty minutes, your lane, your terms, your last messy shipment. We will run it on the trade record and show you where the record would have caught it — or tell you plainly that it would not have.